10 Keywords You Must Have on Your Pharmaceutical Sales Resume and Why

Your resume serves as a spokesperson, an advocate, and your personal advertisement. It will be, in most cases, your ticket to an interview.

An effective pharmaceutical sales resume must have the right keywords. Keywords are specific words or phrases that are used to describe a person’s skills and experiences. It show that a job seeker is speaking the same language as the hiring manager.

As a job seeker, ten (10) keywords you must have on your pharmaceutical sales resume and why are:


Passion is a state of mind. Having the keyword “passionate” in your resume would make a hiring manager understand that you love what you do and would commit to it 100 percent. When you are passionate about a job, then you not only love doing it, but it seems interesting to you. Selling is all about passion, fully believing in what you’re offering, and demonstrating that in every way and at every occasion. You can have a great product and excellent territory, but if you don’t have passion for what you do, it’s hard to make a sale. A salesperson without passion is just another order taker.

Positive attitude

Positive attitude is another important keyword that must be included as well because it assures employers that you’ll stay in the job and do your best. Developing and maintaining a positive mental attitude requires determining and controlling your thoughts. A positive attitude leads to success and brings optimism into your life. In business, your attitude determines whether customers buy from you or not. With positive attitude you are able to exude the bright side of life that makes your personality likable and acceptable.

Ownership mentality

This gives the employer hope that you can delegate effectively.  Delegation is more than just assigning projects – its about clearly communicating where the decision-making power lies and allowing your staff/colleagues to hold themselves able to take responsibility for their results. In companies, it is of paramount importance for employees to have an ownership mentality so that they are able to do their very best and not merely the bare minimum.

Results driven

This keyword shows the hiring manager that you are a go-getter, and that you can demonstrate value numerically. It means you’re always motivated to achieve goals, as well as being more focused on action flowing towards the result. A result driven sales representative always focus on anticipated result prior to starting a task, but once started, focus shifts to the process so as to reach the resullt in a fast and efficient way.

Strong presentation skills

Including ‘strong presentation skills’ in your resume enables the hiring manager understand that you have and can utilize the six specific sales presentation skills. They are: Listening, Adaptive selling, Handling Objections, Closing, Negotiating, and Prospecting. When these skills are implemented, sales presentations are always delivered at the right time and with the right differentiated sales capabilities. Confidence in your selling ability goes a long way in sales success. While it is not the only ingredient to closing deals, it is a vital factor.

Active listener

‘Active listener’ is a must-have keyword in your resume, because it assures the hiring manager that you’re able to understand issues and formulate better solutions. Active listening demonstrates that you will always be fully concentrating on, engaging in, and absorbing what someone else is saying it you. It involves displaying the obvious and genuine signs such as eye contact, and reinforcing responses, such as nodding, agreeing with “yes”, and asking related questions for clarification.

Customer focus

This keyword shows an employer that you can deliver a great customer service and provide customer satisfaction which is based on an understanding of what customers want and need. Customer focus is the key to sales. Understanding customers’ current behaviors as well as the motivation driving this behavoir, and knowing your customers allows you to better tailor or individualize your approach to each one. Satisfied customers are more loyal, spend more money and are more likely to recommend a sales representative.


Having the keyword “initiative” on your resume makes the employers understand that you are proactive and can take actions without waiting for directions. Initiative has become increasingly important in today’s workplace. Organizations want employees who can think on their feet and take action without waiting for someone to tell them what to do. This is exactly the type of flexibility and courage that pushes teams and organizations to innovate, and to overcome competition. When you show initiative, you keep going when things get tough; and you spot and take advantage of opportunities that others pass by. You act, instead of reacting, at work.

Business acumen

This is keenness and quickness in understanding and dealing with a business situation in a manner that is likely to produce a good outcome. With this, employers are assured that you can effectively communicate ideas to other employees, managers, executives, and the public. Business acumen involves financial literacy. A sales representative with business acumen has a perfect understanding of the numbers on financial statements, as well as an understanding of the strategies, decisions and actions that impact these numbers. This kind of employee contributes heavily to the financial success of a company.

Organizational skills

As a job seeker, having the keyword “organizational skills” on your resume shows a hiring manager that you can balance many tasks efficiently and effectively. For any business, organization plays a significant role in helping you achieve your goal. Practicing effective organizational skills will help you personally and professionally, and your good organization skills will be reflected in the completion of all of your everyday responsibilities.

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