One way for businesses of all sizes to build brand buzz and boost their bottom line in order to reach prospects and customers is by having the ability to create great content that ignites and engages an audience through social platforms like Facebook, Twitter, Instagram, and Pinterest.
The need for social media marketers such as SEO specialists, app developers, and wall scouters is a basic requirement for all companies. The following list of keywords that emphasize the responsibilities and tasks of a social media marketer;
Search Engine Optimization focuses on how people are looking for information and solutions to their problems online. A social media marketer should be able to create high-quality content that is relevant to the audience and drives greater visibility on social networks.
Continuous interaction with a company’s social media posts shows interest, which in turn, increases a brand’s authority, the likelihood of engagement, comments, and brand awareness. A marketer must, therefore, stay on point in putting relevant keywords that reflect the value of the business.
- Social Media
An expert in social media marketing knows what type of content works best on what platform, which is often a challenging task to the untrained professional, especially when a company is trying to take its brand’s online presence to the next level.
- Customer Service
The ability to connect, communicate with your customers and audience members through posting product images on a regular basis as well as answering direct inquiries and social media comments is a positive representation of the company that builds trust and loyalty.
- Media Tool
When used effectively, social media marketing, integration, monitoring, social selling, and management software may streamline processes and allow for better partnership across teams, making them particularly useful for complex organizations.
This invaluable skill allows a social media marketer to convey ideas in a clear and precise way that customers and audience members can easily understand thus creating a positive sentiment toward any brand.
Although not required, a Bachelor’s Degree or Associate’s Degree in Marketing or Business Administration favors an applicant. At least a 2 years’ experience in sales or administrative, marketing, proficiency in Microsoft Office, Adobe Suite, website development proficiency, and a graphic design ability are a necessity.
- Press Releases
Creating and distributing press releases is an essential part of a well-rounded marketing plan that can increase a brand’s credibility, social relevance, online presence, customer interaction, drive traffic, and sales.
- Visual Intelligence
A social media marketer will have a general knowledge of design when creating visually appealing graphics and most importantly have a firm grasp of social video trends and how they fit into each major network.
The ability to add relevant keywords in titles, descriptions, hashtags, metadata for images, and social media posts for increased visibility makes a marketer invaluable to a company.