Can you imagine trying to sell ice to an Eskimo and succeeding, wouldn’t that be a great achievement? One of the fundamentals of sales and marketing is creating a need for a product in the minds of the consumers, and they will buy whatever you are selling. Congratulations if you have achieved this. However, with this in mind, there are a few things to consider, especially for those who are planning on taking over the sales world by storm and are looking for innovative ways to leave a lasting impression not only with their sales resumes but also to their soon to be employers.
Considering that recruiters know what they want from a prospective salesperson and it takes them a mere six seconds to peruse through your resume and gauge if you are a good fit for them or not, here are a few key things that will make your sales resume unforgettable;
- Do Your Research
All good sales resumes need to be information-based. You literally must put on your detective hat on and research your employer in order to discover important details about them that will better prepare you for any interview.
Your enthusiasm as a salesperson needs to shine through and show the employer that not only have you gone to great lengths and taken a keen interest to learn more about them, but it also shows them that you are an excellent salesperson for them and they are your employer of choice.
Additionally, you can use this information to your advantage when writing your sales resume. This has been found to be one of the best ways to become a stand-out candidate during the hiring process.
- Get the inside scoop
Information such as employee functions and duties, company reviews, salary figures, details about the hiring process, and more are handy. This also means that you will have done a thorough research on the job posting and you fully understand what the role for which you are applying entails.
Remember that the first contact from a recruiter may be about your skill levels, but it is also a test of your interest, passion, and insight. Ensure that you have a few things on your sales resumes ties with the interests of the company.
- Be engaging and concise
Sales recruitment managers have literally gone through hundreds, if not thousands of missives each staffing season and they probably have seen it all, therefore making your sales resume engaging is vital. You can be as brief as possible, but it needs to have vital information that is not only engaging but also fresh. Do this by stating one of your greatest sales achievement that will draw them to ask you more about it.
- Have the right kinds of numbers
This means that your sales resume reflect your overall experience, career progressions, an increasing level of responsibility, past company recognition’s, or most recent roles, education background, and achievements, etc. As long as there is sufficient information, your resume will be unforgettable.
In addition to that, if you have a past experience in the field of sales, it is only appropriate that your resume speaks in-depthly to this.
Point out your prowess in moving products and turning leads into sales, your travel experiences, your commission history, how you can build confidence among your target market, how well you can utilize social media as effective platforms for lead nurturing, and your competence in forming a strong, prospective, consumer-based relationship.
- Mind your language
This includes spelling, grammar, ease of use, and the ability to present your models clearly. Oftentimes when writing a resume, we forget to spellcheck it, which can frustrate the hiring manager who, the last thing they need is to try and decipher what you mean in the middle of the interview process. Forget the fancy fonts and focus on keeping your typos in check.
- Polish-up your resume
Chances are your resume has been gathering cobwebs that is if you have held a sales position for several years. However, in order to present yourself as an expert, your sales resume or Linked in profile needs to reflect your most recent compliments and activities.
Employers need to see that you are proactive in terms of your career progress, strengths, achievements, you are up to date with the latest technology or trends and you have a clear sense of where you are now and where you want to be in the future.
You need to pitch yourself to be able to do different things other than your career of choice and showcase the amazing person you are so that you are ready for new opportunities or transitions.
- Have a strategically targeted cover letter
A cover letter is just as important as the sales resume, and it focuses on several things. It is not a simple task to carve out a darn good cover letter as it requires a great deal of thought, knowledge, and research. It tells the employer what exactly has attracted you to the job and why you want to work for them. It also includes the unique skills and the qualities you bring to that company, and this is the point you sell your skills as a successful sales person. Optimism, empathetic, responsible, focused, driven and determined, are some of the key qualities that demonstrate that you are a good salesperson and having this in your cover letter will certainly make your sales resume unforgettable.
Remember, you only have one chance and very little time to stand out and convey not just your professional skills, but who you are, which means striking a careful balance between proving that you not only have what it takes to get the job done professionally, but you also have the soft skills that the rest of the team will enjoy working with you. Therefore, include unique things or relatable hobbies that will liven up your resume without getting too personal.